Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you.
In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level.
We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice.
With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away.
Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing
Episodes
149 episodes
How to Know When to Scale Your Google Ads: A 3-Step Framework for Trusting Your Data
On-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young shares a practical three-step framework for ma...
Competitors Bidding on Your Brand Name: Why It Happens & How to Fight Back
Spotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works...
Google Ads Budget Pacing Update: How the New Ad Scheduling Change Could Cost You Thousands
Google just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the Ap...
Google Local Services Ads Explained: What They Are, How They Work & How to Get Started
Google Local Services Ads are one of the most underused tools in paid search - and they could flood your pipeline overnight. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down exactly what Loca...
Why You Can't See Your Own Google Ads (And Why It Doesn't Matter)
Can't see your own Google Ads? Don't panic — but also, stop searching for them. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showing, from budget exhaus...
Audit Your Own Google Ads Account: The 4-Point Health Check (No Expert Needed)
Is your Google Ads account actually healthy, or are you being misled by vanity metrics and bad data? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young walks you through a no-nonsense 4-point health check ...
Why Your Google Ads Aren’t Scaling: Find & Fix the Real Bottlenecks in Your Business
Scaling Google Ads isn’t about more tweaks, it’s about fixing the real bottlenecks in your funnel and business. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down why 70% of performance happens outside t...
The Ultimate Google Ads Checklist: What to Do Weekly, Monthly & Quarterly
*Disclaimer there is no video for this weeks episode.Overwhelmed by Google Ads tasks? Here’s your weekly, monthly & quarterly optimisation system that actually works. In this episode weeks episode of Google Ads Unleashed,...
How to Repurpose Winning Demand Gen Creatives (Before They Burn Out)
Your Demand Gen creatives are crushing it… then suddenly performance drops. In this episode of Google Ads Unleashed, hosr Jeremy reveals the “Zombie Campaign” strategy, a simple Google Ads Demand Gen tactic to revive high-per...
Is Bidding on Your Own Brand a Waste of Money?
Your branded campaign shows the highest ROAS, but is it your least incremental channel? In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded...
Stop Copying Your Competitors: Reverse Benchmarking in Google Ads
Stop copying competitors in Google Ads—win by standing out. In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differentiation beats imitation in co...
How Branded Search Can Destroy Your Business
Is your competitor stealing your branded traffic and your revenue? In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impression share, and wiped out t...
Why ROAS Is Lying to You: With Google Ads Expert Thomas Eccel
Is ROAS telling you the truth—or quietly killing your profits? In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading and what smart advertisers shou...
Why Your Google Ads CPCs Are Rising (And What You Can Do About It)
Rising CPCs killing your Google Ads performance? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’ll learn how competi...
Why Your Performance Max Campaign Is Failing
Your Performance Max campaign spending but not scaling? This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it. Host Jeremy walks through th...
Live Google Ads Audit: How a Profit-First Strategy Can Save a Losing Account
Your Google Ads account is losing money, and you might not even know why. In this episode of Google Ads Unleashed, host Jeremy breaks down a real Google Ads audit that uncovered broken conversion tracking, zero audience strategy, fe...
Google Ads 2026: Tips to Start the Year Strong
Your Google Ads account needs a 2026 reset - start the year clean and profitable.In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a practical Google Ads “spring clean,” covering ad copy refreshes, conversion...
CLV vs CAC Explained: How to Calculate the Right Ratio for Scaling Profitably
Struggling to set the right Google Ads CPA? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data...
What To Do With Your Google Ads Campaigns Over Christmas
Christmas demand drop incoming? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly what to do with your campaigns over Christmas to avoid wasted spend and protect performance. Learn when to lower bu...
7 Lessons from BFCM 2025
BFCM is over—so what actually worked?In this episode of Google Ads Unleashed, host Jeremy breaks down seven key learnings from Black Friday and Cyber Monday, from extending sales periods and preparing your algorithm to testing strong off...
How to Launch Demand Gen Without Wasting Budget
Launching Demand Gen in Q4? Don’t get burned. In this episode of the Google Ads Unleashed Podcast, host Jeremy reveals the hidden risk that’s draining budgets fast, and the smarter way to launch Demand Gen without the blowout many a...
5 Reasons Your Google Ads Aren’t Converting (and How to Fix Them Fast)
Are you spending money, getting clicks, seeing carts fill up… yet sales stay flat? You’re not the only one. This is one of the biggest pain points I hear from new advertisers, training clients, and even experienced media buye...
How Many Conversions You REALLY Need for Google Ads to Work
JOIN our slack channel now: https://join.slack.com/t/googleadsunleashed/shared_invite/zt-3h07ujbfm-EMp7BeDm0~1LjidWY0_F5wStruggling to figure out how much budget you actually need for Google Ads—and how many conversions it takes b...
How to Set the Right ROAS Targets in Google Ads
*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.Setting a random ROAS target and hoping for the best? Not a good strategy. In this episode of Google Ads unleashed, host J...
DIY vs Agency: Who Should REALLY Run Your Google Ads?
Thinking about hiring an agency or running your Google Ads yourself? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — s...