Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you.
In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level.
We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice.
With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away.
Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing
Episodes
162 episodes
AI-Generated Ads Now Require Disclosure in the EU: What's Actually Required
As of August 2nd, EU law requires you to disclose AI-generated or edited ad creative, and if your agency hasn't told you yet, that's a problem. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exac...
How to Turn Your YouTube Shorts Into High-Performing Instream Ads
YouTube Shorts placements are getting saturated and CPMs have doubled in a year, but your Shorts creative is also your untapped instream inventory. In this episode of the Google Ads Unleashed Podcast, host Jeremy shares a sim...
The Google Ads Learning Phase Explained: What Actually Triggers It, What Doesn't & Why Agencies Use It as an Excuse
The Google Ads learning phase is real, but it's also the most overused excuse in the industry, and it's time someone said it out loud. In this episode of the Google Ads Unleashed Podcast, host Jeremy demystifies the learning ...
Margin Bidding vs POAS in Google Ads: Why Grouping by Margin Isn't the Same as Bidding for Profit
Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you. In this episode of the Google Ads Unleashed Podcast, host Jeremy br...
Google Ads August Update: Target ROAS & CPA Is Changing - Your Campaigns Will Spend More If You Do Nothing
Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks ...
When Google Ads Will Never Work: 4 Signs You Should Walk Away (From a Google Ads Expert)
Sometimes Google Ads will never work, not because of poor management, but because the conditions simply don't support it. In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers an honest assessment of the f...
Google Merchant Center Mistakes: 14 Issues Quietly Killing Your Shopping Campaigns (And How to Fix Them)
Your shopping campaigns could be bleeding revenue right now, and the problem isn't in your Google Ads account, it's in Merchant Center.In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through 14 of the most c...
Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)
ROAS looks great on paper, but if Google can't see your margins, it's quietly pushing your least profitable products and costing you money. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly ...
The Google Shopping Pricing Trick Your Competitors Don't Know About: Automated Discounts Setup Guide
Google's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what automated dis...
Google Ads Account Hacked: What Happens Next & Exactly How to Recover
Your Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through ...
Google Marketing Live 2026 Recap: 7 Announcements That Will Change How You Run Google Ads
Google just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the noise fr...
How to Use Advertorials to Reach Cold Audiences on Google Ads
When your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that. In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers a practical min...
AI Google Ads Audits: What They Get Right, What They Get Wrong & Why You Still Need a Human
AI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down a real AI-g...
How to Know When to Scale Your Google Ads: A 3-Step Framework for Trusting Your Data
On-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young shares a practical three-step framework for ma...
Competitors Bidding on Your Brand Name: Why It Happens & How to Fight Back
Spotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works...
Google Ads Budget Pacing Update: How the New Ad Scheduling Change Could Cost You Thousands
Google just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the Ap...
Google Local Services Ads Explained: What They Are, How They Work & How to Get Started
Google Local Services Ads are one of the most underused tools in paid search - and they could flood your pipeline overnight. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down exactly what Loca...
Why You Can't See Your Own Google Ads (And Why It Doesn't Matter)
Can't see your own Google Ads? Don't panic — but also, stop searching for them. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showing, from budget exhaus...
Audit Your Own Google Ads Account: The 4-Point Health Check (No Expert Needed)
Is your Google Ads account actually healthy, or are you being misled by vanity metrics and bad data? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young walks you through a no-nonsense 4-point health check ...
Why Your Google Ads Aren’t Scaling: Find & Fix the Real Bottlenecks in Your Business
Scaling Google Ads isn’t about more tweaks, it’s about fixing the real bottlenecks in your funnel and business. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down why 70% of performance happens outside t...
The Ultimate Google Ads Checklist: What to Do Weekly, Monthly & Quarterly
*Disclaimer there is no video for this weeks episode.Overwhelmed by Google Ads tasks? Here’s your weekly, monthly & quarterly optimisation system that actually works. In this episode weeks episode of Google Ads Unleashed,...
How to Repurpose Winning Demand Gen Creatives (Before They Burn Out)
Your Demand Gen creatives are crushing it… then suddenly performance drops. In this episode of Google Ads Unleashed, hosr Jeremy reveals the “Zombie Campaign” strategy, a simple Google Ads Demand Gen tactic to revive high-per...
Is Bidding on Your Own Brand a Waste of Money?
Your branded campaign shows the highest ROAS, but is it your least incremental channel? In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded...
Stop Copying Your Competitors: Reverse Benchmarking in Google Ads
Stop copying competitors in Google Ads—win by standing out. In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differentiation beats imitation in co...
How Branded Search Can Destroy Your Business
Is your competitor stealing your branded traffic and your revenue? In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impression share, and wiped out t...