Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you.
In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level.
We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice.
With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away.
Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing
Episodes
169 episodes
4 Things That Break When You Pause Your Google Ads Campaigns
Pausing your Google Ads campaigns feels safe, but it's the restart that breaks things, and most advertisers only find out the hard way. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the scaremo...
4 First-Party Data Feeds Every Google Ads Account Is Missing
Your competitors have access to the same campaign types, the same bidding strategies, and the same AI, but they can't copy your customer data. In this episode of the Google Ads Unleashed Podcast, host Jeremy makes the case th...
We Turned Off Brand Search in Google Ads and Saved €60,000
A client was spending €5,000 a month on branded search because a YouTube tutorial said to, so we ran a geo test to prove it either way. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a full bra...
Google Ads Removes Language Targeting in September & Why That's Good
Google is removing language targeting from search and AI Max campaigns in September, and it may have been quietly suppressing your quality score all along. In this episode of the Google Ads Unleashed Podcast, host Jerem...
Google Ads AI Max Upgrades Are Live, Not Delayed & Who's Affected
The DSA migration to AI Max was delayed, but a different deadline on September 1st is already here, and your campaigns may be affected right now. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through t...
Google Ads Won't Scale While Your Feed Uses Umbrella Products
If your Google Ads campaigns can't scale, the problem might not be in the ad account at all, it could be hiding in how your products are structured. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young break...
How Google Ads Replaced £1.5M in Lost Amazon Revenue in 5 Weeks
A client's Amazon account was suspended overnight, €1.5 million in monthly revenue gone, and we had five weeks to replace it with Google Ads. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks throug...
The EU Now Requires AI Labels on Google Ads & What to Disclose
As of August 2nd, EU law requires you to disclose AI-generated or edited ad creative, and if your agency hasn't told you yet, that's a problem. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exac...
How to Turn YouTube Shorts Into Google Ads Instream Winners
YouTube Shorts placements are getting saturated and CPMs have doubled in a year, but your Shorts creative is also your untapped instream inventory. In this episode of the Google Ads Unleashed Podcast, host Jeremy shares a sim...
The Google Ads Learning Phase Is the Industry's Biggest Excuse
The Google Ads learning phase is real, but it's also the most overused excuse in the industry, and it's time someone said it out loud. In this episode of the Google Ads Unleashed Podcast, host Jeremy demystifies the learning ...
Margin Bidding Isn't POAS & Why Google Ads Needs Real Profit Data
Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you. In this episode of the Google Ads Unleashed Podcast, host Jeremy br...
Your Google Ads Target ROAS Is Now a Magnet, Not a Floor
Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks ...
When Google Ads Will Never Work: 4 Signs You Should Walk Away (From a Google Ads Expert)
Sometimes Google Ads will never work, not because of poor management, but because the conditions simply don't support it. In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers an honest assessment of the f...
Google Merchant Center Mistakes: 14 Issues Quietly Killing Your Shopping Campaigns (And How to Fix Them)
Your shopping campaigns could be bleeding revenue right now, and the problem isn't in your Google Ads account, it's in Merchant Center.In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through 14 of the most c...
Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)
ROAS looks great on paper, but if Google can't see your margins, it's quietly pushing your least profitable products and costing you money. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly ...
The Google Shopping Pricing Trick Your Competitors Don't Know About: Automated Discounts Setup Guide
Google's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what automated dis...
Google Ads Account Hacked: What Happens Next & Exactly How to Recover
Your Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through ...
Google Marketing Live 2026 Recap: 7 Announcements That Will Change How You Run Google Ads
Google just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the noise fr...
How to Use Advertorials to Reach Cold Audiences on Google Ads
When your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that. In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers a practical min...
AI Google Ads Audits: What They Get Right, What They Get Wrong & Why You Still Need a Human
AI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down a real AI-g...
How to Know When to Scale Your Google Ads: A 3-Step Framework for Trusting Your Data
On-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young shares a practical three-step framework for ma...
Competitors Bidding on Your Brand Name: Why It Happens & How to Fight Back
Spotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works...
Google Ads Budget Pacing Update: How the New Ad Scheduling Change Could Cost You Thousands
Google just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the Ap...
Google Local Services Ads Explained: What They Are, How They Work & How to Get Started
Google Local Services Ads are one of the most underused tools in paid search - and they could flood your pipeline overnight. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down exactly what Loca...
Why You Can't See Your Own Google Ads (And Why It Doesn't Matter)
Can't see your own Google Ads? Don't panic — but also, stop searching for them. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showing, from budget exhaus...