Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you.
In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level.
We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice.
With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away.
Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing
Episodes
136 episodes
Why Your Google Ads CPCs Are Rising (And What You Can Do About It)
Rising CPCs killing your Google Ads performance? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’ll learn how competi...
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Season 3
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Episode 129
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21:13
Why Your Performance Max Campaign Is Failing
Your Performance Max campaign spending but not scaling? This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it. Host Jeremy walks through th...
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Season 3
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Episode 128
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20:13
Live Google Ads Audit: How a Profit-First Strategy Can Save a Losing Account
Your Google Ads account is losing money, and you might not even know why. In this episode of Google Ads Unleashed, host Jeremy breaks down a real Google Ads audit that uncovered broken conversion tracking, zero audience strategy, fe...
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Season 3
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Episode 127
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13:14
Google Ads 2026: Tips to Start the Year Strong
Your Google Ads account needs a 2026 reset - start the year clean and profitable.In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a practical Google Ads “spring clean,” covering ad copy refreshes, conversion...
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Season 3
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Episode 126
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9:49
CLV vs CAC Explained: How to Calculate the Right Ratio for Scaling Profitably
Struggling to set the right Google Ads CPA? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data...
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Season 3
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Episode 125
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19:46
What To Do With Your Google Ads Campaigns Over Christmas
Christmas demand drop incoming? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly what to do with your campaigns over Christmas to avoid wasted spend and protect performance. Learn when to lower bu...
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Season 2
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Episode 125
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7:44
7 Lessons from BFCM 2025
BFCM is over—so what actually worked?In this episode of Google Ads Unleashed, host Jeremy breaks down seven key learnings from Black Friday and Cyber Monday, from extending sales periods and preparing your algorithm to testing strong off...
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Season 2
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Episode 124
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11:27
How to Launch Demand Gen Without Wasting Budget
Launching Demand Gen in Q4? Don’t get burned. In this episode of the Google Ads Unleashed Podcast, host Jeremy reveals the hidden risk that’s draining budgets fast, and the smarter way to launch Demand Gen without the blowout many a...
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Season 2
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Episode 123
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7:42
5 Reasons Your Google Ads Aren’t Converting (and How to Fix Them Fast)
Are you spending money, getting clicks, seeing carts fill up… yet sales stay flat? You’re not the only one. This is one of the biggest pain points I hear from new advertisers, training clients, and even experienced media buye...
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Season 2
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Episode 122
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19:30
How Many Conversions You REALLY Need for Google Ads to Work
JOIN our slack channel now: https://join.slack.com/t/googleadsunleashed/shared_invite/zt-3h07ujbfm-EMp7BeDm0~1LjidWY0_F5wStruggling to figure out how much budget you actually need for Google Ads—and how many conversions it takes b...
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Season 2
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Episode 121
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18:08
How to Set the Right ROAS Targets in Google Ads
*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.Setting a random ROAS target and hoping for the best? Not a good strategy. In this episode of Google Ads unleashed, host J...
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Season 2
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Episode 120
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26:49
DIY vs Agency: Who Should REALLY Run Your Google Ads?
Thinking about hiring an agency or running your Google Ads yourself? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — s...
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Season 2
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Episode 119
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21:05
How to Spot a Bad Google Ads Agency Before It’s Too Late
Bad agencies are everywhere and they’re costing businesses millions. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest red flags to watch for when hiring or working with a Google Ads agency or freelancer. ...
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Season 2
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Episode 118
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16:19
Navigating the Complex World of Tracking and Analytics: With Luc Nugteren
Tracking and analytics have never been more complex, or more critical.In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-si...
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Season 2
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Episode 117
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38:42
How to Prepare Your Google Ads for Q4 (+FREE downloadable checklist)
The Ultimate Q4 Google Ads Prep Guide (and Costly Mistakes to Avoid)Get our Ultimate Google Ads Checklist here: https://checklist.younganddigital.marketing Q4 can make or break your year — but most advertisers go i...
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Season 2
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Episode 116
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16:36
How to Scale Your Brand Internationally with Google Ads
Hitting a ceiling with your Google Ads growth? In this Google Ads Unleashed episode, host Jeremy breaks down how to scale internationally without wasting ad spend or tanking ROAS. Learn how to structure accounts, manage domai...
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Season 2
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Episode 115
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21:21
10 Essential Google Ads Tools Every Advertiser Needs
The right tools can make or break your Google Ads success. In this episode of Google Ads Unleashed, host Jeremy shares his top 10 essential tools that every advertiser should be using in today’s AI-driven, automated landscape...
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Season 2
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Episode 114
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17:39
Ads Not Converting? How to Diagnose and Fix Failing Accounts
Struggling with Google Ads that just won’t convert? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly how to diagnose a failing account and pinpoint where things are going wrong. From search terms and C...
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Season 2
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Episode 113
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24:31
Why Cutting Too Many Keywords Can Tank Your Performance
Think adding negative keywords always improves results? Think again. In this episode of the Google Ads Unleashed Podcast, host Jeremy explains why most advertisers are overdoing negatives—and how it can actually hurt per...
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Season 2
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Episode 112
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10:55
Are You Paying for Sales That Would Happen Anyway? Here’s How to Know
Ever wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway? In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-s...
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Season 2
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Episode 111
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16:41
How Advertorials Can Help You Take Over the SERP and Win More Sales
In this episode of Google Ads Unleashed, host Jeremy breaks down the power of advertorials - paid articles that look like editorial content and guide users to convert without aggressive sales tactics. You’ll learn when to u...
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Season 2
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Episode 110
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12:22
Google Ads Not Spending? 4 Fixes to Get Campaigns Moving
Google Ads not spending? In this episode of Google Ads Unleashed, host Jeremy breaks down four key fixes to get your campaigns moving again. From catching hidden disapprovals to adjusting bid strategies, checking Merchant C...
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Season 2
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Episode 109
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10:51
Our Most Impressive Google Ads Case Study (And What You Can Learn)
How do you grow revenue by 50% without increasing ad spend? In this episode, host Jeremy breaks down a real client case study that did exactly that. You’ll learn how profit-first tracking (profit bidding) changes decision-making, wh...
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Season 2
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Episode 108
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21:00
The Simple Trick to Find Winning Search Term Patterns
Struggling to spot wasted ad spend in your search terms? In this episode, host Jeremy shares a powerful but underused strategy: how to run an N-gram analysis to uncover hidden patterns in your Google Ads data. You’ll learn how to id...
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Season 2
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Episode 107
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12:12
Why Top Advertisers are Going Back to Manual Bidding
Top advertisers are quietly shifting away from automation—and for good reason. In this episode of Google Ads Unleashed, host Jeremy shares why manual bidding is making a comeback, especially for brand campaigns, low-volume ...
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Season 2
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Episode 106
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16:20