Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you.
In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level.
We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice.
With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away.
Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing
Episodes
129 episodes
How to Launch Demand Gen Without Wasting Budget
Launching Demand Gen in Q4? Don’t get burned. In this episode of the Google Ads Unleashed Podcast, host Jeremy reveals the hidden risk that’s draining budgets fast, and the smarter way to launch Demand Gen without the blowout many a...
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Season 2
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Episode 123
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7:42
5 Reasons Your Google Ads Aren’t Converting (and How to Fix Them Fast)
Are you spending money, getting clicks, seeing carts fill up… yet sales stay flat? You’re not the only one. This is one of the biggest pain points I hear from new advertisers, training clients, and even experienced media buye...
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Season 2
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Episode 122
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19:30
How Many Conversions You REALLY Need for Google Ads to Work
JOIN our slack channel now: https://join.slack.com/t/googleadsunleashed/shared_invite/zt-3h07ujbfm-EMp7BeDm0~1LjidWY0_F5wStruggling to figure out how much budget you actually need for Google Ads—and how many conversions it takes b...
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Season 2
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Episode 121
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18:08
How to Set the Right ROAS Targets in Google Ads
*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.Setting a random ROAS target and hoping for the best? Not a good strategy. In this episode of Google Ads unleashed, host J...
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Season 2
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Episode 120
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26:49
DIY vs Agency: Who Should REALLY Run Your Google Ads?
Thinking about hiring an agency or running your Google Ads yourself? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — s...
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Season 2
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Episode 119
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21:05
How to Spot a Bad Google Ads Agency Before It’s Too Late
Bad agencies are everywhere and they’re costing businesses millions. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest red flags to watch for when hiring or working with a Google Ads agency or freelancer. ...
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Season 2
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Episode 118
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16:19
Navigating the Complex World of Tracking and Analytics: With Luc Nugteren
Tracking and analytics have never been more complex, or more critical.In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-si...
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Season 2
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Episode 117
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38:42
How to Prepare Your Google Ads for Q4 (+FREE downloadable checklist)
The Ultimate Q4 Google Ads Prep Guide (and Costly Mistakes to Avoid)Get our Ultimate Google Ads Checklist here: https://checklist.younganddigital.marketing Q4 can make or break your year — but most advertisers go i...
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Season 2
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Episode 116
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16:36
How to Scale Your Brand Internationally with Google Ads
Hitting a ceiling with your Google Ads growth? In this Google Ads Unleashed episode, host Jeremy breaks down how to scale internationally without wasting ad spend or tanking ROAS. Learn how to structure accounts, manage domai...
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Season 2
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Episode 115
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21:21
10 Essential Google Ads Tools Every Advertiser Needs
The right tools can make or break your Google Ads success. In this episode of Google Ads Unleashed, host Jeremy shares his top 10 essential tools that every advertiser should be using in today’s AI-driven, automated landscape...
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Season 2
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Episode 114
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17:39
Ads Not Converting? How to Diagnose and Fix Failing Accounts
Struggling with Google Ads that just won’t convert? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly how to diagnose a failing account and pinpoint where things are going wrong. From search terms and C...
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Season 2
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Episode 113
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24:31
Why Cutting Too Many Keywords Can Tank Your Performance
Think adding negative keywords always improves results? Think again. In this episode of the Google Ads Unleashed Podcast, host Jeremy explains why most advertisers are overdoing negatives—and how it can actually hurt per...
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Season 2
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Episode 112
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10:55
Are You Paying for Sales That Would Happen Anyway? Here’s How to Know
Ever wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway? In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-s...
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Season 2
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Episode 111
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16:41
How Advertorials Can Help You Take Over the SERP and Win More Sales
In this episode of Google Ads Unleashed, host Jeremy breaks down the power of advertorials - paid articles that look like editorial content and guide users to convert without aggressive sales tactics. You’ll learn when to u...
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Season 2
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Episode 110
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12:22
Google Ads Not Spending? 4 Fixes to Get Campaigns Moving
Google Ads not spending? In this episode of Google Ads Unleashed, host Jeremy breaks down four key fixes to get your campaigns moving again. From catching hidden disapprovals to adjusting bid strategies, checking Merchant C...
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Season 2
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Episode 109
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10:51
Our Most Impressive Google Ads Case Study (And What You Can Learn)
How do you grow revenue by 50% without increasing ad spend? In this episode, host Jeremy breaks down a real client case study that did exactly that. You’ll learn how profit-first tracking (profit bidding) changes decision-making, wh...
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Season 2
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Episode 108
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21:00
The Simple Trick to Find Winning Search Term Patterns
Struggling to spot wasted ad spend in your search terms? In this episode, host Jeremy shares a powerful but underused strategy: how to run an N-gram analysis to uncover hidden patterns in your Google Ads data. You’ll learn how to id...
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Season 2
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Episode 107
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12:12
Why Top Advertisers are Going Back to Manual Bidding
Top advertisers are quietly shifting away from automation—and for good reason. In this episode of Google Ads Unleashed, host Jeremy shares why manual bidding is making a comeback, especially for brand campaigns, low-volume ...
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Season 2
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Episode 106
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16:20
Amazon Just Vanished from Google Shopping
Amazon Just Disappeared from Google Shopping—Here’s What It Means for Your Ads In this episode of Google Ads Unleashed, host Jeremy breaks down the shock exit of Amazon from Google Shopping and why it’s a golden oppor...
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Season 2
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Episode 105
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12:38
Demand Gen Ads That Convert – Case Study & Webinar Announcement
Big news—Jeremy’s hosting a live webinar this Thursday 24th July with Product Hero, and you’re invited! Sign up now: https://producthero.webinargeek.com/how-to-start-demand-gen-the-right-way-a-proven-media-buying-framework-for-ecom-brand...
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Season 2
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Episode 104
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21:34
Google Ads Hasn’t Got Harder – You’re Just Looking in the Wrong Place with Ed Leake
Is Google Ads really harder—or are we just ignoring the Magic Mix aka the fundamentals? In this episode, Ed Leake breaks down why PPC success still comes down to strategy, not hacks. Host Jeremy and Ed talk frameworks vs. courses, t...
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Season 2
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Episode 103
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41:29
How to Keep Your Google Ads Performing Through Summer
Summer ad slump? Here’s how to thrive while everyone else panics. In this episode of Google Ads Unleashed, host Jeremy breaks down why Google Ads performance often dips in summer and what to actually do about it—no p...
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Season 2
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Episode 102
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16:26
The Truth About Incrementality in Google Ads – with Marcel Smal
What if your best-performing Google Ads campaigns aren’t actually adding any value? In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of increment...
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Season 2
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Episode 101
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38:07
Everything You Need to Know from Google Marketing Live 2025
Missed Google Marketing Live 2025? Here's your fast-track summary. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest updates from GML 2025 - AI Overviews, Smart Bidding Exploration, Performance Max ...
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15:23
Sending Google the Wrong Data, On Purpose - Inderpaul Rai
In this episode of Google Ads Unleashed, host Jeremy is joined by Inderpaul Rai, Director of Paid Media at WeDiscover, to dive deep into some of the smartest, most unconventional strategies in performance marketing. From feeding Goo...
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Season 2
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Episode 99
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32:55