Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you.
In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level.
We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice.
With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away.
Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing
Episodes
114 episodes
Our Most Impressive Google Ads Case Study (And What You Can Learn)
How do you grow revenue by 50% without increasing ad spend? In this episode, host Jeremy breaks down a real client case study that did exactly that. You’ll learn how profit-first tracking (profit bidding) changes decision-making, wh...
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Season 2
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Episode 108
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21:00
The Simple Trick to Find Winning Search Term Patterns
Struggling to spot wasted ad spend in your search terms? In this episode, host Jeremy shares a powerful but underused strategy: how to run an N-gram analysis to uncover hidden patterns in your Google Ads data. You’ll learn how to id...
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Season 2
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Episode 107
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12:12
Why Top Advertisers are Going Back to Manual Bidding
Top advertisers are quietly shifting away from automation—and for good reason. In this episode of Google Ads Unleashed, host Jeremy shares why manual bidding is making a comeback, especially for brand campaigns, low-volume ...
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Season 2
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Episode 106
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16:20
Amazon Just Vanished from Google Shopping
Amazon Just Disappeared from Google Shopping—Here’s What It Means for Your Ads In this episode of Google Ads Unleashed, host Jeremy breaks down the shock exit of Amazon from Google Shopping and why it’s a golden oppor...
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Season 2
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Episode 105
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12:38
Demand Gen Ads That Convert – Case Study & Webinar Announcement
Big news—Jeremy’s hosting a live webinar this Thursday 24th July with Product Hero, and you’re invited! Sign up now: https://producthero.webinargeek.com/how-to-start-demand-gen-the-right-way-a-proven-media-buying-framework-for-ecom-brand...
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Season 2
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Episode 104
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21:34
Google Ads Hasn’t Got Harder – You’re Just Looking in the Wrong Place with Ed Leake
Is Google Ads really harder—or are we just ignoring the Magic Mix aka the fundamentals? In this episode, Ed Leake breaks down why PPC success still comes down to strategy, not hacks. Host Jeremy and Ed talk frameworks vs. courses, t...
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Season 2
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Episode 103
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41:29
How to Keep Your Google Ads Performing Through Summer
Summer ad slump? Here’s how to thrive while everyone else panics. In this episode of Google Ads Unleashed, host Jeremy breaks down why Google Ads performance often dips in summer and what to actually do about it—no p...
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Season 2
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Episode 102
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16:26
The Truth About Incrementality in Google Ads – with Marcel Smal
What if your best-performing Google Ads campaigns aren’t actually adding any value? In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of increment...
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Season 2
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Episode 101
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38:07
Everything You Need to Know from Google Marketing Live 2025
Missed Google Marketing Live 2025? Here's your fast-track summary. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest updates from GML 2025 - AI Overviews, Smart Bidding Exploration, Performance Max ...
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15:23
Sending Google the Wrong Data, On Purpose - Inderpaul Rai
In this episode of Google Ads Unleashed, host Jeremy is joined by Inderpaul Rai, Director of Paid Media at WeDiscover, to dive deep into some of the smartest, most unconventional strategies in performance marketing. From feeding Goo...
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Season 2
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Episode 99
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32:55
The Brand Campaign Hack That Saved Our Clients Thousands
In this weeks episode of the Google Ads Unleashed podcast discover how to save thousands on your brand campaigns with Jeremy's game-changing brand campaign hack. Host Jeremy shares a proven method that recently helped a clie...
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8:56
How to Use Post-Purchase Data to Improve Your Shopping Ads
Unlock new potential in your Google Shopping Ads with post-purchase data!In this episode of Google Ads Unleashed, discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad...
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9:43
7 Proven Ways to Grow Faster With Google Ads
Struggling to scale with Google Ads? In this weeks episode of the Google Ads Unleashed podcast, host Jeremy breaks down 7 proven strategies to grow faster, even when search volume is limited.Learn how to boost ROAS b...
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Season 2
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Episode 98
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17:12
Case Study: How We Doubled Google Ads Spend Profitably in 30 Days
Struggling to scale profitably on Google Ads? In this episode of Google Ads Unleashed, host Jeremy breaks down a real-life case study showing exactly how Young & Digital turned a stagnant account into a high-performance growth e...
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Season 2
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Episode 97
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18:21
How to Leverage AI to Improve Your Google Ads Performance
In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the hype vs. reality of AI in Google Ads. Learn how to use AI to speed up competitor research, boost CRO, and write ads that actually resonate—without losing y...
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Season 2
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Episode 96
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17:42
Common Google Ads Mistakes eCommerce Businesses Make and How to Avoid Them
In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the costly pitfalls many Ecommerce brands make on Google Ads—and how to avoid them. Learn why poor tracking, weak product pages, sloppy feeds, and wrong bid...
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Season 2
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Episode 95
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15:57
Target Lapsed Customers with Pmax
Should You Use PMax to Win Back Lapsed Customers? In this episode of Google Ads Unleashed, host Jeremy explores Google Ads’ latest update: customer retention bidding in Performance Max. Learn how to target lapsed customer...
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Season 2
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Episode 94
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6:43
How to Stay Ahead in Google Ads: AI, Incrementality & Smart Strategy
In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down the biggest PPC shifts coming your way—from AI tools and cross-channel integration to incrementality testing and campaign structure revamps. Learn why isol...
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Season 2
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Episode 93
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22:05
To Brand Or Not To Brand?
Should You Bid on Brand Keywords in Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the classic debate: to brand or not to brand? Learn when running a branded search campaig...
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Season 2
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Episode 92
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8:57
Why Switching to a CSS Can Instantly Boost Performance - Martijn Explains All (Producthero)
Boost Your Google Ads Performance with a CSS! In this episode, host Jeremy is joined by Martijn from Product Hero who explains why switching to a Comparison Shopping Service (CSS) can instantly lower your CPC and boost your ad rank....
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Season 2
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Episode 91
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1:00:22
Try This Crazy Hack To Grow On Google Shopping
Unlock Hidden Growth with This Google Shopping Hack! Struggling to scale your Google Shopping campaigns? In this episode, host Jeremy reveals a game-changing product feed strategy to tap into new search demand—even when searc...
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Season 2
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Episode 90
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5:58
Negative KW's Now In PMax? What You Need To Know!
It’s Finally Happening! Google just dropped a game-changing update—Performance Max campaigns now support up to 10,000 negative keywords! In this episode, Jeremy breaks down what this means for your campaign...
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Season 2
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Episode 89
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5:58
Massive New Updates You Can't Miss!
Massive Google Ads Updates Just Dropped! In this episode of the Google Ads Unleashed Podcast, Jeremy reveals two game-changing updates to search ads—including new ad location auctions and headline site links<...
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Season 3
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Episode 88
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7:43