Try This Crazy Hack To Grow On Google Shopping

Unlock Hidden Growth with This Google Shopping Hack! 

Struggling to scale your Google Shopping campaigns? In this episode, host Jeremy reveals a game-changing product feed strategy to tap into new search demand—even when search volume is maxed out! 

Learn how to restructure your product titles, optimise for alternative search terms, and drive more conversions without increasing ad spend. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching this Q2: https://www.younganddigital.marketing/1-2-1-coaching

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Transcript

Hello and welcome back to Google ads. Unleash guys. Hope everyone is doing fabulously this week, and today I'm going to be talking about something that we're currently doing with one of our clients, which we used to do with one of our biggest clients quite a while back, and that is a very, very clever, small hack on how you can potentially generate more reach with your Google Shopping ads. Okay, so I don't have yet any empirical data, which I'm allowed to share for legal reasons, but I'm gonna give you a bit of an idea and a brain tease in this episode for something that you may want to implement for your own brand or for your clients for that matter. And that goes as follows. So generally speaking, a lot of you will have the following challenge when it comes to your Google ads, it just depends a little bit on the kind of product that you're advertising, okay? So generally, on Google, you can only grow when you improve your average order value or your lifetime value of your customers, right? That's how you can get your Google ads to grow, because you can bid more aggressively and win more auctions, you can improve your conversion rate, right? So that's always a surefire way to grow. You can buy in more traffic, but traditionally, conversion rate decreases when you buy more traffic, because the more traffic you buy in, the less relevant it becomes for you. So conversion rate drops. You can get people to search more often for you. So you just use other marketing tools, right? YouTube ads, met ads, to get people to search for your product. So create more demand, or you go where the demand is, right? So you go, for instance, into different languages, or you create new products, which for the for where there is more search demand or different search demand from your existing product, okay, generally, that's how you grow in Google ads. But the issue is, there's not always more search volume, okay? Sometimes you may have a one product store. You have one product, and that is what the product is, right? And there's not really much you can do about it, like, it's just there's only that much search volume for your stuff, and that's it. Okay? Then traditionally, what happens is that you, of course, have a certain brand search campaign, and you maximize that and optimize that to a degree, then you have p max shopping for prospecting searches, right for people who've never heard of you. You kind of maximum, max that out. You Max brand shopping out. Your start intervention to search campaigns. You've maybe maxed that out. You've tried a DSA campaign, you've maxed that out. And you think, what else is there? So sometimes I've already spoken about advertorials. You can go for that other top funnel type of search with advertorials depends on your product a little bit. But today I want to share with you, like a little idea hack, what you can do to go for other kinds of search volume for your shopping campaigns. So we're doing this with a client right now who sells a certain supplement, right? And the supplement has search volume and the shopping ads work. We optimize the product titles for that exact search volume. And when people search for this particular product, they find our client pretty much 99% of the time, right? But there's no many more people searching for that. So we've hit a ceiling quite a while ago, right? And I finally convinced him that we can sort of entertain this new strategy, and that is as follows. I've already spoken in one of the last episodes about duplicating your feed and trying like different product images and so on. But what if you do the following? You duplicate your product feed and optimize the titles for something completely different. So this particular product right, as it happens with this client, we already are running a manual product feed there, so we've got a Google sheet that we regularly update as it's only a couple of SKUs. And the cool advantages is that we can, like, sort of play around with the product images, easier, etc, and don't have to bother with what's happening on the website. That is working really well for us to drive better results, right? So this is something that we don't want to get rid of. But now here comes the clue, the duplication of that makes us very easy to just create. It feeds as well. So what we're trying now is we actually are asking the existing customers, the existing customer base, what are the top benefits that your product is good for? Okay, so we are currently sending out a custom survey, and we have some old data from fairing, which is very popular post purchase servi app from Shopify, and we are finding out, why are you buying this product and what is it good for? Because the cool thing is, with this particular with this particular supplement, it's good for several things, right? It has like, multiple benefits, multiple applications, which is why it can be quite diffuse to understand what to optimize your product title is about, but asking your existing customer base is one of my top tips for product title optimization. And you can go back to the episode about product title optimization, where I explain more about that as well. But what we're doing is we're duplicating the feed now three times, and we just take the best sellers, and we don't actually say the name of the product. We only say supplement for digestion, for instance, or best supplement for um. Or heartburn, whatever the applications are that this product is meant to solve. And we're testing three different angles, right? So we take the top three reasons of people, what they have actually searched for, and they have, and then we duplicate the feeds with just the best sellers. We don't talk about that what the actual product is. We literally just smash into the product description and the title, what the actual application of this product is, and what benefits this has. Then when we have different feeds, we can actually create another shopping campaign parallel to our existing shopping campaign setup with the old feed, which is optimized for the product's name and can advertise different feeds that sort of go for new pockets of search volume, right? So that is how we're systematically trying to conquer areas of growth for which the product is good for. This is something I would recommend to you if you are stuck, if you have very few products, if you have a product that has several applications and is good for certain things and through which you could potentially find new pockets of search volume in order to grow. And, yeah, this, this is the tip of the day. This, this is what I would do. So a little bit more work. But growing on Google ads is hard, right? It's very, very difficult. You have to because you always have the limitation of search volume, right? And traditionally, it's very bottom funnel, so you will always struggle to scale massively if you don't know what you're doing and don't know what you're looking for, and that's what I'm there for. If you need more tips like this, then just get in touch. You can go to young and digital dot marketing and book a one to one with me 30 minutes of picking my brain. You can send me an email at Jeremy at youngdigital, dot marketing, or you can simply hit me up on LinkedIn Jeremy and Google ads, and you'll find my profile and you can get in touch and we can see what I can do for you, whether that is Google Ads management services, which is what we do to grow your business, or one to one coaching one. Spots already gone for q2 so there's only two left. Sent out the proposal today, which is very nice for a nine figure brand, massive. So you can tell it's not just for the beginners, but also for the more advanced brands. And it's strategies like this that I propose that really bring brands forward, and I urge you to deploy these as well. This has been Jeremy Young, your personal Google Ads expert, and I wish you a happy and productive week ahead.